AgeFACT: Reducing Trading Standards fines
When Trading Standards visit UK retailers and make routine test purchases of age-restricted products, typically 18-21% of these retailers end up paying a fine (up to £5,000 each time).
THESE FINES CAN BE SIGNIFICANTLY REDUCED
AgeFACT from SWL Group captures customers’ declarations that they are of a suitable age to buy a particular product. We can also capture an image if you want!
When a customer is challenged about their age, they simply hit a button on the unit to self-certify that they are old enough. When combining this solution with a culture of challenge that always requires a young person to display their ID, all routine test purchases should then be passed successfully.
AgeFACT is a standalone, robust, portable system that can sit on the checkout desk of any business that sells age-restricted products, from convenience stores through to off-licences.
Key benefits:
- Captures all customer age declarations for routine test purchases
- Helps to promote a culture of challenge within your business
- Captures exact date and time stamps and also the unit ID for matching with EPoS data
- Holds over 1,000 days of data
- Minimal store management interaction required:
- Download data only when a case has been issued
- Easily interchangeable graphic panels for when age limit regulations change
- Always on: Mains powered with internal battery backup
- No data/network cabling required
- Continually-lit button emits a bleeping sound to notify staff when it has been pressed
- Graphic panels are designed to incorporate your unique branding
Uniquely, AgeFACT uses USB memory sticks to copy data from the unit to a PC, making it a simple, low-cost yet effective system that's instantly ready for use.
And with each unit costing less than 5% of the maximum Trading Standards fine, AgeFACT delivers a measurable return on investment.
Call the SWL team on 01789 766799 with your questions or to arrange a solution demonstration.
"Finding a way to reduce underage sales is a common challenge for today’s retail businesses. Furthermore, through being heavily involved in our local communities we want to demonstrate that we are doing everything we can to tackle real problems including anti-social behaviour. The AgeFACT pilot is helping us visibly prove our commitment in trying new ways to care for the community. And what’s more, it really works. Externally we’re demonstrating a firm culture of challenge, and for our staff, we’re giving them more courage to question customers as to their age. In summary it’s a simple and great value way of tackling a difficult issue."
Tom Gibson - IT Systems Manager, Botterills Convenience Stores Ltd
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